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Emerging Markets
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Emerging Markets
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Emerging Markets

Key WTG Differentiators for Emerging Markets

  • Access to decision makers in state and central governments especially the Ministry�??s of Health in both China and India
  • Identification the path for regulatory approval in key emerging markets
  • Connected to industry and academic groups responsible for patent of innovative products in India and China
  • Relationships with key hospital decision makers in India and China
  • Strong connection to Key Opinion Leader in academia and private practice
  • Experience in working with large national medical associations

Areas of Expertise and Example Programs

  • Oncology - Clinical case studies for targeted therapeutic in colorectal and head-neck cancer
  • Rheumatology - Development of Key Opinion Leader identification program
  • Nephrology - Agency of record for long-acting Erythropoietin Stimulating Factor
  • AI/HIV �?? Market research on therapy resistance for patients
  • Cardiovascular - Clinical decision support for electronic medical record system
  • Diabetes - Nursing education on helping patients manage diabetes
  • Diagnostics - Speakers program for oncology diagnostic
  • Devices - Physician clinical tool for carotid stent and imaging

Media for Emerging Markets

  • WTG CONNECT Series
  • WTG ID - A market research tool for use by the biomedical industry for physician thought leaders in India and China
  • WTG PROFILE- Virtual Influence Map and opinion leader profiles of key physicians and hospital executives in India and China
  • WTG PORTAL- Houses information and data on marketing programs for sponsor admin, sales and speakers
  • WTG LINK- Allows biomedical companies to advertise and target medical education to influencers on an opt-in basis

Emerging Market Strategy Examples

  • Building an Indian strategy and growth plan for the oncology franchise of a global bio-pharmaceutical company
  • Working with a biotech company to deliver a study on �??influence map�?? for a particular hospital chain regarding the purchase of bio-pharmaceuticals in China and India
  • Organizing a biotech summit in the USA for attendance by a large contingency of Indian government leaders
  • Steering a public-private partnership to deliver web and mobile related wellness and prevention programs in India and China

Launching in Emerging Markets

  • Building an Indian regulatory approval, clinical trial, marketing and sales plan for a novel bacteria identification diagnostic
  • Working to license a high yield targeted chemotherapeutic agent for marketing in India, China and the US
  • Seeking licensing in the USA for several Phase 1 and Phase 2 candidates developed in India and China in osteoporosis

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